I regularly read books on SEO, WordPress, web development, or on Webanalytics. And when a book has a real interest, I make a full article on tlpoint. Today is " Successful search engine optimization "which passes through the grinder.
You can also see Importance of ideal content
And I'll give you three good reasons to buy it:
>> This is the most complete and also the oldest on the SEO book.
>> It is written by Olivier Andrieu , the " Pope of SEO "(one day, I would ask him where did that nickname ...).
>> Some passages are co-written with other authors, including Tlpoint (for parts for AJAX or WordPress).
Like any book on SEO, it contains the exact Google algorithm ... ( No, just kidding ' ).
Unfortunately, no book will give you a quick fix for your SEO. But what this book will bring you is simple: a complete picture of the various factors that will affect the positioning of your site, with a few tips and tricks relevant. Remember:
If you need you can see How To Get Your Business On Google Places
And you should always know what the factors considered by a search algorithm in order to do a good job. And that's exactly what brings us this book. The beast is still 671 pages, here is a summary of the summary:
1. SEO today: General and definitions
2. Operation research tools
3. Optimizing pages of the site criteria in page
>> Title and Tags Metas
>> visible text and URLs of pages
>> ALT attributes and title
...
4. Optimizing pages of the site: the off page criteria
>> Links, Pagerank and popularity index
>> Pagerank Modeling
>> TrustRank
>> The temporal criteria
>> Charging time
5. Multi-media and SEO
>> Images, videos and PDF
>> Google News
>> Google Maps
...
6. Constraints
>> Flash, Javascript and Frames
>> Duplicate content
>> AJAX
...
7. Referencing, indexing and penalties
>> Spamdexing
>> Brakes indexing
>> Google Panda
...
8. How not to be referenced?
9. Monitoring methodology and SEO
10. Internalization or outsourcing
In short, you really will keep you busy if you do not know what to read.
If you use google chrome then you can see How To Stop Google Chrome Contains Malware Warning.
I honestly think the book " Successful SEO web edition "is a reference book (just like the book Kotler and Dubois is for marketing).
It is therefore intended for all audiences:
>> The neophyte who knows nothing and wants to understand what SEO.
>> The expert , who knows about the main concepts of SEO but who wants to deepen his knowledge.
>> The professional SEO, especially because the book will allow him to argue it easier for its customers to consolidate their skills or to find ways of working (the " Methodology and monitoring of SEO "is excellent for this).
I'll summarize: this book is the bible of SEO!
" Successful search engine optimization "is the book that is the most comprehensive to date, dealing with every aspect of SEO and that is affordable for both beginners as well as" expert ".
I had a lot of fun to read some very interesting passages, especially on StopWords, phrases, or the transfer of popularity of a page to another. There are some really technical sections, including some dedicated to the time of loading, others to WordPress (which I co-authored) or the implications of the Google Panda algorithm and the concept of the Long Tail.
You will understand: this is an excellent book. Get your emergency!
You can also see Importance of ideal content
And I'll give you three good reasons to buy it:
>> This is the most complete and also the oldest on the SEO book.
>> It is written by Olivier Andrieu , the " Pope of SEO "(one day, I would ask him where did that nickname ...).
>> Some passages are co-written with other authors, including Tlpoint (for parts for AJAX or WordPress).
What's in this book?
Like any book on SEO, it contains the exact Google algorithm ... ( No, just kidding ' ).
Unfortunately, no book will give you a quick fix for your SEO. But what this book will bring you is simple: a complete picture of the various factors that will affect the positioning of your site, with a few tips and tricks relevant. Remember:
If you need you can see How To Get Your Business On Google Places
And you should always know what the factors considered by a search algorithm in order to do a good job. And that's exactly what brings us this book. The beast is still 671 pages, here is a summary of the summary:
1. SEO today: General and definitions
2. Operation research tools
3. Optimizing pages of the site criteria in page
>> Title and Tags Metas
>> visible text and URLs of pages
>> ALT attributes and title
...
4. Optimizing pages of the site: the off page criteria
>> Links, Pagerank and popularity index
>> Pagerank Modeling
>> TrustRank
>> The temporal criteria
>> Charging time
5. Multi-media and SEO
>> Images, videos and PDF
>> Google News
>> Google Maps
...
6. Constraints
>> Flash, Javascript and Frames
>> Duplicate content
>> AJAX
...
7. Referencing, indexing and penalties
>> Spamdexing
>> Brakes indexing
>> Google Panda
...
8. How not to be referenced?
9. Monitoring methodology and SEO
10. Internalization or outsourcing
In short, you really will keep you busy if you do not know what to read.
If you use google chrome then you can see How To Stop Google Chrome Contains Malware Warning.
Who is he?
I honestly think the book " Successful SEO web edition "is a reference book (just like the book Kotler and Dubois is for marketing).
It is therefore intended for all audiences:
>> The neophyte who knows nothing and wants to understand what SEO.
>> The expert , who knows about the main concepts of SEO but who wants to deepen his knowledge.
>> The professional SEO, especially because the book will allow him to argue it easier for its customers to consolidate their skills or to find ways of working (the " Methodology and monitoring of SEO "is excellent for this).
Why you should buy?
I'll summarize: this book is the bible of SEO!
" Successful search engine optimization "is the book that is the most comprehensive to date, dealing with every aspect of SEO and that is affordable for both beginners as well as" expert ".
I had a lot of fun to read some very interesting passages, especially on StopWords, phrases, or the transfer of popularity of a page to another. There are some really technical sections, including some dedicated to the time of loading, others to WordPress (which I co-authored) or the implications of the Google Panda algorithm and the concept of the Long Tail.
You will understand: this is an excellent book. Get your emergency!
